May 2022
European federation for print and digital communication warns that the current paper crisis will have severe repercussions in the supply of print products for all economic markets and endangers the rebound of our industry.
The graphic industry supports all economic activities with their products, be it for information, news, entertainment, education, advertising or packaging. Print plays a huge role in everyday life – so much so that it is frequently overlooked. The sector supplies the packaging for goods at the supermarket, the books, newspapers and magazines we read as well as the boxes our digitally ordered food, clothing, gadgets and much more are packaged in. These products are produced by 120,000 printing companies all over Europe that employ 600,000 people and generate a turnover of 80 billion EUR.
While during the past two years graphic products have clearly witnessed a decline, demand is now almost back to pre-pandemic levels. In 2020 customers were forced to reduce print advertising and many switched to electronic means for their communication. In mid-2021, this market has come back to print, but customers are now facing surging prices and uncertainty about the supply of raw materials.
The ongoing strike in some Nordic paper mills aggravates the situation particularly for paper grades such as LWC (Lightweight coated) and MWC (medium weight coated) paper. It is estimated that in some countries close to 50% of this paper for heatset printing comes from one supplier. The stocks of printing companies will not last until the strike has been settled and printers will be forced to announce to their customers their incapacity to fulfil the orders. This means that publishers will be forced to abandon print editions due to a lack of paper. The shortage affects all types of print products but is particularly detrimental to time sensitive printed matter such as the publication of newspapers, magazines, books and advertising.
European federation for print and digital communication has terrifying feedback that 40% of the paper needed from mid-February onwards cannot be obtained. The inability to print will cause large financial losses not only to the printing company, but also to the final customer. This will entail foreseeable shortages of many printed consumer goods and some products including food and medical supplies that cannot be put on the market due to a lack of packaging.
